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The true meaning behind the 1990 NOW brand

MCMXC NOW • 1990 NOW

An era (style, fashion, music, principles, morals, etc.) defined by living in the NOW. To be present but living by certain codes, rules & ethics from an era

society promoting buffoonery & foolish behavior sparked the beginning of 1990 NOW”

XIX Ninety Now • 19 Ninety Now

The amount of chances I was given to get it right (LIFE). As far as I can remember I’ve encountered 19 situations & survived them all. Numbers can’t lie, I’ve overcome 19 situations, 90’s raised & living in the NOW.