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The true meaning behind the 1990 NOW brand


An era (style, fashion, music, principles, morals, etc.) defined by living in the NOW. To be present but living by certain codes, rules & ethics from an era

society promoting buffoonery & foolish behavior sparked the beginning of 1990 NOW”

XIX Ninety Now • 19 Ninety Now

The amount of chances I was given to get it right (LIFE). As far as I can remember I’ve encountered 19 situations & survived them all. Numbers can’t lie, I’ve overcome 19 situations, 90’s raised & living in the NOW.